Soy ink has a multitude of promotable characteristics-both technical and philosophical. The market for soy ink has been built primarily on its technical qualities and the fact that it is superior to petroleum-based inks. Publishers and printers also can capitalize on their use of soy ink by displaying the Soy Seal trademark on printed materials. The Soy Seal allows them to benefit from soy ink's philosophical characteristics.
TECHNICAL QUALITIES OF NEWS SOY INK
The clarity of soybean oil in news inks allows pigments to excel to their fullest capability. The bright reds and yellows available in soy ink formulations often exceed those of petroleum-based inks, a significant factor in today's newspaper trend of using more colors.
By nature, soy ink is "low rub." How important is that to newspaper readers? A recent Newspaper Association of America (NAA) survey indicates readers are more concerned about ink rub-off than they are with news coverage. Soy ink set the pace in making low rub-off a printing industry standard.
Because soy ink provides more intense color, printers may not use as much ink. As a result, more materials can be printed with less ink. Some printers report 10 to 15 percent greater mileage.